I help organisations turn AI and transformation into something their people genuinely understand, trust and use. At Clifford Chance, I led the global AI communications, as part of the programme team, on a rollout that reached 90%* adoption. Behind that sits over 20 years making change land — across AI, finance, HR, IT and secure networks. (*Legal IT Insider)
Part of the programme team at a magic circle firm where AI adoption reached 90%.
20+ years making transformation stick, across AI, finance, HR, IT and secure networks.
One senior practitioner from strategy to finished film. No junior handoff.
Employee-led stories that sound like your people, not your press office.
Rolling out AI or major change, who need people to actually use what's been deployed.
Rolling out technology or restructuring at scale, where change has to reach thousands of people across different roles, sites and levels of appetite.
Who need customer proof that shows real adoption — not just logos on a slide.
For over 20 years I’ve led the communications behind major transformations — AI, finance, HR, IT infrastructure, ERP and secure networks — for organisations including Clifford Chance, Unilever, BT, John Lewis, Siemens, Colt, Thales, Arriva, Capita and Canon. The common thread is change that only works if people adopt it.
At Clifford Chance, I built the story from the inside: lawyers and partners speaking for themselves about their early scepticism, their turning points, and the concrete ways the technology improved their work. Not a campaign about the tool — a record of people changing their minds.
I’m a Chartered Marketer with a postgraduate CIM Diploma. Alongside my communications career, I studied script and screenwriting at Goldsmiths and playwriting under leading dramaturgs at the Kingston Rose Theatre and City Lit. That experience taught me what makes people connect with, trust and act on a story.
Founded in 2006, Protagonist (UK) Ltd is led by me personally. From our first conversation to communications approach, strategy and planning to campaign, you’ll receive senior-level, hands-on support throughout.
Let’s make the people already succeeding inside your organisation the protagonists of your adoption story.