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I helped Clifford Chance achieve 90%* AI adoption. Here’s how I can help you.
Authentic storytelling featuring real employees sharing real experiences turns deployment into genuine adoption. I help organisations move beyond launch campaigns and make transformation feel useful, human and worth adopting.
into adoption
Deployment is not adoption.
You have rolled out new technology — AI tools, digital platforms or enterprise systems. But access alone does not change day-to-day behaviour.
- People have access but are not using new tools meaningfully.
- Training programmes and email campaigns create fatigue, not engagement.
- Leadership questions ROI on productivity gains already paid for.
- Communications teams are exhausted and out of fresh ideas.
have access to AI tools, but many struggle to move beyond superficial use.
Storytelling that moves people from awareness to action.
As Global AI Communications Lead, I helped achieve one of the highest adoption rates in any sector by turning transformation into practical, human stories.
Meaningful, firm-wide use.
Global news engagement.
Internal channels.
Authentic storytelling works across complex organisations.
BT
Telecommunications
Drove a 250% engagement increase for internal transformation communications through employee video testimonials.
Siemens
Technology & Engineering
Increased digital platform adoption by 45% across UK operations using peer-to-peer success stories.
Capita
Professional Services
Achieved a 60% improvement in internal news readership through authentic employee-led content strategy.
Protect renewals by helping customers prove adoption.
I offer white-label adoption communications, customer success stories and partner enablement that help your customers achieve the adoption rates that protect renewals and prove ROI.
Strategic communications expertise with hands-on delivery.
Transformation Story Packages
Professional video and article content featuring real employees sharing real transformation experiences.
Transformation Communications
Support for major change programmes, platform rollouts, organisational change and internal storytelling.
AI Vendor & Partner Services
White-label communications, adoption storytelling and customer proof for technology partners.
From transformation to adoption.
For more than two decades, I have helped organisations including Clifford Chance, Capita, Canon, Unilever, BT, Siemens, John Lewis, Thales and Arriva make complex change feel relevant and human.
My approach combines strategic communications expertise with hands-on capability to produce the content myself — from interviews and writing to professional video production.
The approach
- Find credible internal champions.
- Turn scepticism, experiments and “aha” moments into compelling stories.
- Package those stories for leadership, internal channels and customer proof.
- Build momentum beyond one-off launch communications.
Ready to turn deployment into adoption?
If your organisation needs people to use, trust and value new technology, I can help you tell the stories that make adoption real.