Practical thinking for leaders who need complex change to be understood, trusted, and acted on. The articles are written by Oliver Cownden, founder of Protagonist Communications, with the Substack acting as the publishing home for longer-form analysis.
The strongest transformation programmes do more than announce new tools or strategies. They create a clear narrative, build confidence through proof, and help people understand what changes in their day-to-day work.
Your AI rollout has a technology plan. Does it have a story people believe?
Why AI adoption is a communications challenge as much as a technology one. Most programmes explain what the tool does. The ones that work help people see what changes for them.
4 minute read
If you are preparing an AI adoption programme, transformation narrative, or partner proof story, Protagonist can help shape the message before it reaches the market or the workforce.